Product design that balances delight with business outcomes.

I operate at the intersection of two things: what makes a product enjoyable to use, and what makes a business work. That means getting into the weeds with stakeholders, translating messy requirements into clear flows, and keeping design systems organised enough that other people can actually build on them.

Design decisions are backed by research, not guesswork: user interviews, usability testing, and synthesis that shape a flow before it's finalised, not a report written after the fact.

I work with clients worldwide and am open to remote work anywhere.

Tools & skills