Cravings
Satisfy your cravings, pronto: get food delivered to your doorstep.
Role
UI/UX Designer, User Research
Team
PM, iOS/Android & web engineers
Industry
Food delivery
Year
2022
The idea
As food delivery continues to gain popularity, the Cravings team set out to build a convenient way for people to order and enjoy their favourite meals from top restaurants at affordable rates, all from a single app.
We defined four goals for the experience: a simple ordering process, strong restaurant discovery, easy navigation, and secure payments.
Building the experience
From there I designed the full journey end to end: onboarding and account creation, browsing and navigation, checkout and payment, and the tooling riders use to fulfil orders.
Launch
Cravings publicly launched in Q1 2022. In the first weeks after launch, the platform reached:
24
Active vendors
6
Locations
100
App downloads
Results
One month after launch, growth held up: active vendors grew from 24 to 42 (+75%) and app downloads grew from 100 to 1,000 (a 10x increase) while holding steady at 6 locations. The vendor network also diversified, with a wider mix of vendor types available at the one-month mark than at launch.
42
Active vendors (+75%)
6
Locations
1,000
App downloads (10x)
Scaling beyond the app
Once the team validated demand on mobile, we expanded to reach more customers through a companion website.
Next project
Nigeria Design System