Overview
As part of a branding initiative under Basement Records, I led the visual direction for Ona Dema, an emerging artist breaking into the mainstream music scene. My focus was on crafting a bold, cohesive visual identity that reflected her unique sound and persona, while supporting the label’s vision for her rollout.
Goal
Crafting a Distinct Visual Identity to Amplify Ona Dema’s Sound and Story
- Define and establish a visually distinct identity for Ona Dema
- Create assets that build hype and visual cohesion across all platforms
- Support the album launch and tour rollout with digital and print-ready designs
Deliverables
Album Cover Design
Designed the official cover for Ona Dema’s debut project, capturing the mood, themes, and tone of the album with a balance of visual symbolism and genre appeal.
Website Design
Created a responsive artist website that included tour information, music previews, a visual gallery, and merchandise integration, ensuring a smooth and immersive user experience.
Ona Dema Website
Tour Mockups
Developed branded mockups and visual assets for the album tour, including stage visuals, posters, merchandise previews, and promotional content for social media and press kits
Media Kit
Bold. Unapologetic. Unforgettable. Ona Dema is a rising force in the music scene—blending Afro-fusion rhythms with raw storytelling and genre-bending soundscapes. This media kit offers a complete snapshot of her brand, music, and movement under Basement Records. Inside, you'll find high-resolution press photos, official bios, tour visuals, past features, and promotional assets designed to capture the essence of Ona Dema’s artistry. Whether you’re a journalist, event promoter, or collaborator, this kit provides everything you need to experience and share the Ona Dema vibe.